Apparatus and method for tracking world wide web browser requests across distinct domains using persistent client-side state

Apparatus and method for tracking world wide web browser requests across distinct domains using persistent client-side state

A method of tracking a web browser across distinct domains of a network of computers includes the step of identifying, at a first server computer with a first domain name, a first request from the web browser. The web browser is then assigned a unique identification code. The unique identification c...

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Hauptverfasser: ROSENBERG, JONATHAN, GANDHI, MUNISH, WERTH, ANDREW
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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creator ROSENBERG
JONATHAN
GANDHI
MUNISH
WERTH
ANDREW
description A method of tracking a web browser across distinct domains of a network of computers includes the step of identifying, at a first server computer with a first domain name, a first request from the web browser. The web browser is then assigned a unique identification code. The unique identification code is then conveyed to a second server with a second domain name that is distinct from the first domain name. A request by the web browser to the second server computer is associated with the web browser via the unique identification code. In this way, the web browser is tracked across distinct domains of the World Wide Web. As a result, the web browser can be passively tracked to identify content preferences and interests associated with the individual using the web browser.
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subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
title Apparatus and method for tracking world wide web browser requests across distinct domains using persistent client-side state
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