Tape measuring apparatus

An apparatus including a housing mounting a retractable spool of a tape line, with the tape line including a tape line hook to mount the forward edge of the tape line onto a work piece to enhance ease of measuring thereof. An extension web is mounted to the tape line forwardly of the tape line hook and includes an extension web hook member adjustable about the extension web's length to permit adjustment of the extension web's hook relative to the tape line hook. Modifications of the invention include an extension web positionable relative to the tape line. Accordingly, the organization permits ease of measurement from a position spaced from an engagement position of the extension web's hook member.