Web indicia reference signal generating system

A method of generating a signal indicative of the passage of indicia on a moving web of material at a preselected reference station along the web without use of an indicia sensing device at the selected reference station comprising locating an indicia sensing device at a sensing station at a preselected distance of web travel upstream of the reference station; generating an indicia detection signal having sensing pulses coinciding with the passage of indicia at the sensing station; measuring the distance of web travel occurring after each sensing pulse in the indicia detection signal; generating an indicia reference signal having reference pulses coinciding with the passage of indicia at the selected reference station by providing a reference pulse corresponding to each sensing pulse and occurring thereafter at a point in time at which the measured distance of web travel after a corresponding sensing pulse is equal to the preselected distance of web travel between the sensing station and the preselected reference station.