Method For Dynamic Video Compression In An Ad Delivery Ecosystem

Example embodiments of the disclosure may provide a recompressor system that configures dynamic Video Ad Serving Template (VAST) tags enabling seamless delivery of mezzanine-level quality video ads of the highest resolution compatible with the user's system requirements. Aspects of the disclosu...

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Bibliographische Detailangaben
Hauptverfasser:	Goeller, Kenneth, Wingard, Caroline, Weed, Christopher, Wingard, Richard Y
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Example embodiments of the disclosure may provide a recompressor system that configures dynamic Video Ad Serving Template (VAST) tags enabling seamless delivery of mezzanine-level quality video ads of the highest resolution compatible with the user's system requirements. Aspects of the disclosure relate to reprocessing of received VAST tag, parsing the tag to identify the location of the video of highest resolution, accessing the video of highest resolution and forwarding it to a compression engine (Euclid's in this case). Compression engine re-compresses video in one or more formats and sends back location(s) of the videos. Receiving back one or more video locations and an updated VAST tag and forwarding that.