SYSTEMS AND METHODS FOR EVENT PROCESSING

Systems and methods for event processing are provided. One aspect of the systems and methods includes receiving an event corresponding to an interaction of a user with a digital content channel; identifying a rule state for a segmentation rule that assigns users to a segment; assigning the user to t...

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Bibliographische Detailangaben
Hauptverfasser:	Kucera, John Thomas, Nawathe, Sandeep
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	Systems and methods for event processing are provided. One aspect of the systems and methods includes receiving an event corresponding to an interaction of a user with a digital content channel; identifying a rule state for a segmentation rule that assigns users to a segment; assigning the user to the segment by evaluating the segmentation rule based on the rule state and the event from the digital content channel; updating the rule state; and providing customized content to the user based on the assignment of the user to the segment.