APPROACHES TO PREDICTING THE IMPACT OF MARKETING CAMPAIGNS WITH ARTIFICIAL INTELLIGENCE AND COMPUTER PROGRAMS FOR IMPLEMENTING THE SAME

One of the most challenging problems that marketing professionals face is measuring the effect of advertising campaigns on the sales of a product. One of the main causes of poorly allocated spend is incorrect analysis of advertising campaign effectiveness. Introduced here is an approach to determini...

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Bibliographische Detailangaben

Hauptverfasser:	WILLIAMS, Timothy John, KAHN, Samuel Henry
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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