SYSTEMS AND METHODS FOR PERSONALIZING RECOMMENDATIONS USING REAL-TIME SIGNALS OF A USER SESSION

A session-specific conversion determination system can include a computing device configured to receive real-time signals of an event occurring from a user device. The real-time signals include interaction parameters. The computing device is also configured to obtain a set of historical data based o...

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Bibliographische Detailangaben
Hauptverfasser:	IYER, Rahul Radhakrishnan, CHO, Hyun Duk, KUMAR, Sushant, ACHAN, Kannan
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A session-specific conversion determination system can include a computing device configured to receive real-time signals of an event occurring from a user device. The real-time signals include interaction parameters. The computing device is also configured to obtain a set of historical data based on the interaction parameters and a set of facets and generate a probability affinity for each facet of the set of facets by implementing a machine learning model using the interaction parameters and the set of historical data as features. The computing device is also configured to adjust a display of a set of recommended items based on the probability affinity for each facet of the set of facets and transmit the display of the set of recommended items to a user interface of the user device.