Methods, Devices, and Systems for Dynamic Targeted Content Processing

Techniques for dynamic targeted content processing performed at a server including processor(s) and a non-transitory memory are described herein. In some embodiments, the server obtains user content similarity scores between media content items and users and obtains content similarity scores between a targeted content item and the media content items by projecting the targeted content item and the media content items onto a content vector space. The server also identifies a list of media content items on the content vector space based on the content similarity scores, e.g., a respective media content item in the list has a respective content similarity score satisfying a first criterion. The server additionally locates, for the list of media content items, a set of users among the users based on the user content similarity score, e.g., a respective user in the set has a respective user content similarity score satisfying one or more second criteria.