Delivery Forecast Computing Apparatus for Display and Streaming Video Advertising

A forecast for compatible advertisement opportunities, compatible with a class of advertisements, that will be available over a future time period is generated. For a content item associated with one or more advertisement opportunities, one or more compatible advertisement opportunities of the one o...

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Bibliographische Detailangaben
Hauptverfasser:	Yu, Jingchun, Evangelista, Michael Henry, Heller, Jonathan Marc
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A forecast for compatible advertisement opportunities, compatible with a class of advertisements, that will be available over a future time period is generated. For a content item associated with one or more advertisement opportunities, one or more compatible advertisement opportunities of the one or more advertisement opportunities are determined based on characteristics of the class of advertisements. Expected output of the content item over the future time period may be determined from historical data of output of other content items similar to the content item, and may be adjusted based on additional information, such as actual output of the content item. The forecast may be generated from the compatible advertisement opportunities associated with the content item and the expected output of the content item.