VALUATION OF INVITATIONAL CONTENT SLOTS BASED ON USER ATTENTIVENESS

Methods and arrangements are provided to valuate advertising slots for a client device based on events that are detected on the device. The cost of the advertising slots can vary according to the timing of the user interactions or according to different classifications for the client device that are...

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Hauptverfasser: Greenzeiger, Michael Froimowitz, Sanghavi, Mehul K, Phulari, Ravindra M
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creator Greenzeiger, Michael Froimowitz
Sanghavi, Mehul K
Phulari, Ravindra M
description Methods and arrangements are provided to valuate advertising slots for a client device based on events that are detected on the device. The cost of the advertising slots can vary according to the timing of the user interactions or according to different classifications for the client device that are determined based on the events. The cost of the advertising slot can be determined before or after the invitational content is provided to the client device.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title VALUATION OF INVITATIONAL CONTENT SLOTS BASED ON USER ATTENTIVENESS
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