IDENTIFYING INTERACTIONS PERFORMED BY USERS OF AN ONLINE SYSTEM WITH THIRD PARTY CONTENT BASED ON INFORMATION RECEIVED BY THE ONLINE SYSTEM FROM A TRACKING MECHANISM

IDENTIFYING INTERACTIONS PERFORMED BY USERS OF AN ONLINE SYSTEM WITH THIRD PARTY CONTENT BASED ON INFORMATION RECEIVED BY THE ONLINE SYSTEM FROM A TRACKING MECHANISM

A third party system includes a tracking mechanism in various content provided by the third party system. When a client device presents content provided by the third party system, the client device executes tracking mechanism, causing the client device to communicate information identifying the cont...

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Hauptverfasser: TONG, Wai Man, FRANCIS, Gabriel Allan, KUMAR, Mayank
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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creator TONG, Wai Man
FRANCIS, Gabriel Allan
KUMAR, Mayank
description A third party system includes a tracking mechanism in various content provided by the third party system. When a client device presents content provided by the third party system, the client device executes tracking mechanism, causing the client device to communicate information identifying the content, identifying a user associated with the online system, and other information to the online system. Based on the information received from the client device, the online system selects a rule from rules provided to the online system by the third party system. The online system then performs an action included in the selected rule, allowing the advertiser to initiate various actions by the online system while including a common tracking mechanism in different content provided by the third party system.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
title IDENTIFYING INTERACTIONS PERFORMED BY USERS OF AN ONLINE SYSTEM WITH THIRD PARTY CONTENT BASED ON INFORMATION RECEIVED BY THE ONLINE SYSTEM FROM A TRACKING MECHANISM
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