ACCURATE AND INTERPRETABLE RULES FOR USER SEGMENTATION

ACCURATE AND INTERPRETABLE RULES FOR USER SEGMENTATION

Various embodiments describe user segmentation. In an example, potential rules are generated by applying a frequency-based analysis to user interaction data points. Each of the potential rules includes a set of attributes of the user interaction data points and indicates that these data points belon...

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Hauptverfasser: Dash, Manish, Palanciuc, Virgil-Artimon, Maneriker, Pranav Ravindra, Singal, Dhruv, Mohandoss, Tharun, Sinha, Ritwik
Format: Patent
Sprache:eng
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CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
PHYSICS
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creator Dash, Manish
Palanciuc, Virgil-Artimon
Maneriker, Pranav Ravindra
Singal, Dhruv
Mohandoss, Tharun
Sinha, Ritwik
description Various embodiments describe user segmentation. In an example, potential rules are generated by applying a frequency-based analysis to user interaction data points. Each of the potential rules includes a set of attributes of the user interaction data points and indicates that these data points belong to a segment of interest. An objective function is used to select an optimal set of rules from the potential rules for the segment of interest. The potential rules are used as variable inputs to the objective function and this function is optimized based on interpretability and accuracy parameters. Each rule from the optimal set is associated with a group of the segment of interest. The user interaction data points are segments into the groups by matching attributes of these data points with the rules.
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subjects CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
PHYSICS
title ACCURATE AND INTERPRETABLE RULES FOR USER SEGMENTATION
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