METHOD FOR MEASURING HAIR MOVEMENT CHARACTERISTICS

A method of measuring changes in hair movement characteristics, predictive of consumer response includes: i) providing an apparatus for measuring hair movement characteristics of hair; ii) measuring the hair movement characteristics using the apparatus to obtain a first hair movement characteristic;...

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Bibliographische Detailangaben
Hauptverfasser:	Mahers, Eric Gordon, Griffiths, LIyr Glyndwr, Stasik, Aneta Magdalena, Roberts, Julie Marie, Cleaver, Graham John, Bell, Fraser Ian
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DIAGNOSIS HUMAN NECESSITIES HYGIENE IDENTIFICATION IMAGE DATA PROCESSING OR GENERATION, IN GENERAL MEDICAL OR VETERINARY SCIENCE PHYSICS SURGERY SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method of measuring changes in hair movement characteristics, predictive of consumer response includes: i) providing an apparatus for measuring hair movement characteristics of hair; ii) measuring the hair movement characteristics using the apparatus to obtain a first hair movement characteristic; iii) applying a treatment to the hair or an assault to the hair; iv) measuring the hair movement characteristics using the apparatus after step iii) to obtain a second hair movement characteristic; v) comparing the first hair movement characteristic and the second hair movement characteristic; and vi) assessing a change in movement occurring as a result of the application of the treatment or the assault.