TIME-DEPENDENT DEMOGRAPHICS FOR DIGITAL BILLBOARDS

In examples provided herein, a method comprises calling a demographic package to analyze data associated with electric toll tags used on a toll road along which a digital billboard is positioned to determine time-dependent demographics of drivers of vehicles driven on the toll road. The method also...

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Bibliographische Detailangaben
Hauptverfasser:	Wilke, Clifford A, Miller, Joseph, Gibson, Jonathan, Venkatraman, Shivaprasad
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	In examples provided herein, a method comprises calling a demographic package to analyze data associated with electric toll tags used on a toll road along which a digital billboard is positioned to determine time-dependent demographics of drivers of vehicles driven on the toll road. The method also includes calling an advertisement selection package to identify an advertisement to be displayed on the digital billboard, where the advertisement to be displayed is based on the time-dependent demographics of the toll road. Further, the method comprises transmitting the advertisement to be displayed to the digital billboard.