System For Target Online Advertising Using Biometric Information
An apparatus for providing customized advertisements includes a database that stores a plurality of electronic advertisements, receives biometric information of a client from at least one biometric device of the client, and receives receptivity information of the client responding to the plurality o...
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| creator | Brooks, JR., James G |
| description | An apparatus for providing customized advertisements includes a database that stores a plurality of electronic advertisements, receives biometric information of a client from at least one biometric device of the client, and receives receptivity information of the client responding to the plurality of electronic advertisements, as well as a processor that accesses the database, and maps the biometric information and the receptivity information and analyzes the mapped information to generate customized marketing data. The processor also calculates a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, selects an electronic advertisement from the plurality of electronic advertisements based on the calculated receptivity probabilities, and outputs to the client the selected electronic advertisement. |
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The processor also calculates a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, selects an electronic advertisement from the plurality of electronic advertisements based on the calculated receptivity probabilities, and outputs to the client the selected electronic advertisement.</description><language>eng</language><subject>CALCULATING ; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; HANDLING RECORD CARRIERS ; HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATIONTECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING ORPROCESSING OF MEDICAL OR HEALTHCARE DATA ; INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTEDFOR SPECIFIC APPLICATION FIELDS ; PHYSICS ; PRESENTATION OF DATA ; RECOGNITION OF DATA ; RECORD CARRIERS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2021</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20210325&DB=EPODOC&CC=US&NR=2021090128A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20210325&DB=EPODOC&CC=US&NR=2021090128A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>Brooks, JR., James G</creatorcontrib><title>System For Target Online Advertising Using Biometric Information</title><description>An apparatus for providing customized advertisements includes a database that stores a plurality of electronic advertisements, receives biometric information of a client from at least one biometric device of the client, and receives receptivity information of the client responding to the plurality of electronic advertisements, as well as a processor that accesses the database, and maps the biometric information and the receptivity information and analyzes the mapped information to generate customized marketing data. 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The processor also calculates a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, selects an electronic advertisement from the plurality of electronic advertisements based on the calculated receptivity probabilities, and outputs to the client the selected electronic advertisement.</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES HANDLING RECORD CARRIERS HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATIONTECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING ORPROCESSING OF MEDICAL OR HEALTHCARE DATA INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTEDFOR SPECIFIC APPLICATION FIELDS PHYSICS PRESENTATION OF DATA RECOGNITION OF DATA RECORD CARRIERS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | System For Target Online Advertising Using Biometric Information |
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