Generating Campaign Datasets for Use in Automated Assessment of Online Marketing Campaigns Run on Online Advertising Platforms
A campaign management system manages campaign datasets, wherein a campaign dataset corresponds to selections and instructions for executing an online campaign. A campaign dataset might be created by a human or a machine, or multiple humans and computers in a crowd-sourcing approach. Campaign dataset...
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| creator | Gross, Markus Hans Palaic, Leon Schriber, Sasha Anna |
| description | A campaign management system manages campaign datasets, wherein a campaign dataset corresponds to selections and instructions for executing an online campaign. A campaign dataset might be created by a human or a machine, or multiple humans and computers in a crowd-sourcing approach. Campaign datasets can be processed to determine an expected quality metric, a post-run quality metric, and a confidence level. A campaign comparator can compare campaign datasets to identify similar campaign datasets so that an expected quality metric, a post-run quality metric, and/or a confidence level from one campaign dataset can be imputed to another campaign dataset. |
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| subjects | CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Generating Campaign Datasets for Use in Automated Assessment of Online Marketing Campaigns Run on Online Advertising Platforms |
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