ANALYTICS SYSTEM AND METHOD FOR ASSESSING MULTI-CHANNEL CAUSAL IMPACT OF THE INTRODUCTION OF NEW DIGITAL CHANNELS

A method for identifying causal impact of introducing digital channels and enhancements, the method comprising receiving data corresponding to online interactions with consumers based on online monitoring of an advertiser, identifying digital channels associated with the online interactions with con...

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Bibliographische Detailangaben

Hauptverfasser:	Jacobson, Noah Ezra, Ramachandran, Gautham, Ahmed, Syed Mohtashim, Hedayati, Babak
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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