DYNAMICALLY GENERATING ATTRIBUTION-MODEL VISUALIZATIONS FOR DISPLAY IN ATTRIBUTION USER INTERFACES

This disclosure relates to methods, non-transitory computer readable media, and systems that provide an attribution user interface that integrates attribution models as native components within the interface to configure analytics visualizations. By integrating attribution models and corresponding f...

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Hauptverfasser: Paulsen, Trevor, George, William Brandon, Walker, Jordan
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George, William Brandon
Walker, Jordan
description This disclosure relates to methods, non-transitory computer readable media, and systems that provide an attribution user interface that integrates attribution models as native components within the interface to configure analytics visualizations. By integrating attribution models and corresponding functions as native components of a user interface, the disclosed methods, non-transitory computer readable media, and systems can implement attribution models as parameters of attribution distributions or of any attribution visualizations, where the attribution models function as event categories. For instance, the disclosed methods, non-transitory computer readable media, and systems can provide analytics tools to generate visualizations of different attribution distributions of events across dimension values (or other visualizations) based on different attribution models. In some implementations, the disclosed methods, non-transitory computer readable media, and systems can also modify an attribution-distribution visualization extemporaneously given user inputs for a new event category, new dimension, new segment, or other parameter for the visualization.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title DYNAMICALLY GENERATING ATTRIBUTION-MODEL VISUALIZATIONS FOR DISPLAY IN ATTRIBUTION USER INTERFACES
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