ASSESSING VISITOR COMPOSITION, SUCH AS IDENTIFYING TYPES OF VISITORS TO A LOCATION

ASSESSING VISITOR COMPOSITION, SUCH AS IDENTIFYING TYPES OF VISITORS TO A LOCATION

A variety of techniques for assessing visitor composition to a location in conjunction with one or more events are disclosed. Traffic associated with the presence of a set of devices at a location is received. The devices can be segmented based on a status-including into "recent" visitors...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Reichert, Alexander M, Philips, Patrick B, Kam, Michelle C
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A variety of techniques for assessing visitor composition to a location in conjunction with one or more events are disclosed. Traffic associated with the presence of a set of devices at a location is received. The devices can be segmented based on a status-including into "recent" visitors and "re-engaged visitors." A determination can be made of which additional events a given device was present at. A determination can be made as to how much time passes after an event before a given device returns to a location. A determination can be made as to the number of times a device visits a location during the event.