PLAYLIST ANALYTICS

A method includes generating metrics based on a first plurality of interactions with first content of a playlist. A first metric indicates approval of a first content item of the playlist and a second metric indicates a first duration of playback of a second content item of the playlist during playback of the playlist. The first duration of playback of the second content item is greater than a first default duration of playback. The method further includes reporting at least the first metric and the second metric and receiving a modified playlist. The modified playlist may be the playlist modified based on at least the first metric. The method further includes identifying, in captured data associated with access to the modified playlist, a second plurality of interactions with second content of the modified playlist. The second plurality of interactions corresponds to fewer deviations than the first plurality of interactions.