APPARATUS AND METHOD FOR PROGRAMMING ADVERTISEMENT

APPARATUS AND METHOD FOR PROGRAMMING ADVERTISEMENT

Provided is an advertisement programming apparatus and advertisement programming method. The advertisement programming apparatus includes: a scene understanding information generator configured to generate scene understanding information including a keyword for each of a plurality of frame images, o...

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Hauptverfasser: JANG, Hyun-Joo, KIM, Myung-Hoon, PARK, Kyung-Ho, PARK, Si-Myeong, CHO, Min-Beom, LIM, Jae-Ryeong, IM, Jin-Uke, HAN, Song-yi
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator JANG, Hyun-Joo
KIM, Myung-Hoon
PARK, Kyung-Ho
PARK, Si-Myeong
CHO, Min-Beom
LIM, Jae-Ryeong
IM, Jin-Uke
HAN, Song-yi
description Provided is an advertisement programming apparatus and advertisement programming method. The advertisement programming apparatus includes: a scene understanding information generator configured to generate scene understanding information including a keyword for each of a plurality of frame images, of a video content; a scene understanding information matcher configured to divide the video content into a plurality of scenes, and to match the scene understanding information with each of the plurality of scenes; and an advertisement scheduler configured to determine at least one advertisement content to be inserted into the video content, based on the scene understanding information matched with each of the plurality of scenes.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title APPARATUS AND METHOD FOR PROGRAMMING ADVERTISEMENT
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