METHOD FOR CONTROLLING ELECTRONIC STOREFRONTS IN A MULTIMEDIA CONTENT DISTRIBUTION NETWORK
A method is provided for controlling electronic storefronts presented using a set-top box over a communication network. The method includes sending, by a server, electronic video content over the communication network for delivery to a set-top box. The electronic video content includes a trigger tha...
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| creator | PIEPENBRINK, David J SOFOS, James T CHOW, Lee M |
| description | A method is provided for controlling electronic storefronts presented using a set-top box over a communication network. The method includes sending, by a server, electronic video content over the communication network for delivery to a set-top box. The electronic video content includes a trigger that instructs a processor in the set-top box to display options in a graphical user interface on a display device, and an embedded selectable trigger that causes the processor to display at least one popup on the display device. The method also includes sending, by the server, a retrieved electronic storefront over the communication network to the set-top box, wherein the retrieved electronic storefront, including user-selectable assets, is virtually presented on the display device by the set-top box. |
| format | Patent |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | METHOD FOR CONTROLLING ELECTRONIC STOREFRONTS IN A MULTIMEDIA CONTENT DISTRIBUTION NETWORK |
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