REPLACEMENT OF CONTENT ITEMS

Example systems may include: receiving an auction announcement message for a content inventory unit from an auction platform, where the auction announcement message includes an identifier that is associated with a user device; determining a bid for the content inventory unit based on data in a recor...

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description Example systems may include: receiving an auction announcement message for a content inventory unit from an auction platform, where the auction announcement message includes an identifier that is associated with a user device; determining a bid for the content inventory unit based on data in a record associated with the identifier; transmitting the bid to the auction platform in response to the auction announcement message; transmitting a content item associated with the identifier in response to the auction announcement message; receiving a message indicating that the content item is presented on the user device; and updating a stored account value associated with the identifier based on an auction price for the content inventory unit.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title REPLACEMENT OF CONTENT ITEMS
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