OPTIMIZING AUDIENCE ENGAGEMENT WITH DIGITAL CONTENT SHARED ON A SOCIAL NETWORKING SYSTEM
This disclosure generally covers systems and methods that schedule posts of one or more images, videos, or other digital content items through an account of a social networking system in a way that optimizes user engagement. In particular, certain embodiments of the disclosed systems and methods det...
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| creator | Ferreira, Rui Andre Augusto Bernhardt, Daniel Oliveira E Silva, Victor Lassance Hegerty, Ian Douglas |
| description | This disclosure generally covers systems and methods that schedule posts of one or more images, videos, or other digital content items through an account of a social networking system in a way that optimizes user engagement. In particular, certain embodiments of the disclosed systems and methods determine when to post digital content items by calculating data-driven user engagement scores and updating those scores with data tracked by the social networking system. |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | OPTIMIZING AUDIENCE ENGAGEMENT WITH DIGITAL CONTENT SHARED ON A SOCIAL NETWORKING SYSTEM |
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