DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION

DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION

The present disclosure relates to a content campaign system that improves the design and implementation of content campaigns. In particular, the content campaign system can receive television viewer information corresponding to television client devices and online activity information corresponding...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Lopatecki Jason, Collison Greg, Hughes John
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue
container_start_page
container_title
container_volume
creator Lopatecki Jason
Collison Greg
Hughes John
description The present disclosure relates to a content campaign system that improves the design and implementation of content campaigns. In particular, the content campaign system can receive television viewer information corresponding to television client devices and online activity information corresponding to client computing devices. Further, the content campaign system can identify a correspondence between the television viewer information and the online activity information for individual users and/or households. Based on the correspondence, the content campaign system can automatically generate targeting parameters for audiovisual content campaigns. For example, the content campaign system can recommend audiovisual content (e.g., a television advertisement) to provide to a target audience of users via a television broadcast based on the correlated television viewer information and online activity information of a particular user.
format Patent
fullrecord <record><control><sourceid>epo_EVB</sourceid><recordid>TN_cdi_epo_espacenet_US2018084308A1</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>US2018084308A1</sourcerecordid><originalsourceid>FETCH-epo_espacenet_US2018084308A13</originalsourceid><addsrcrecordid>eNqNirEKwkAQBdNYiPoPC9ZCYizSLnebcyHZk2QvYhWCnJVoIP4_RrCwtJrHvFkmo2XHihVgsOw7bsO8jRclUTBYn5CdtBBaFgc1NY4sKFU0l-wFOqYzNcBS-qZG_SgUC14qFgI0yh3r5fdfJ4vbcJ_i5stVsi1JzXEXx2cfp3G4xkd89aHdp1mRFoc8LTDL_6veCTI5YA</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>patent</recordtype></control><display><type>patent</type><title>DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION</title><source>esp@cenet</source><creator>Lopatecki Jason ; Collison Greg ; Hughes John</creator><creatorcontrib>Lopatecki Jason ; Collison Greg ; Hughes John</creatorcontrib><description>The present disclosure relates to a content campaign system that improves the design and implementation of content campaigns. In particular, the content campaign system can receive television viewer information corresponding to television client devices and online activity information corresponding to client computing devices. Further, the content campaign system can identify a correspondence between the television viewer information and the online activity information for individual users and/or households. Based on the correspondence, the content campaign system can automatically generate targeting parameters for audiovisual content campaigns. For example, the content campaign system can recommend audiovisual content (e.g., a television advertisement) to provide to a target audience of users via a television broadcast based on the correlated television viewer information and online activity information of a particular user.</description><language>eng</language><subject>ELECTRIC COMMUNICATION TECHNIQUE ; ELECTRICITY ; PICTORIAL COMMUNICATION, e.g. TELEVISION</subject><creationdate>2018</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20180322&amp;DB=EPODOC&amp;CC=US&amp;NR=2018084308A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25542,76289</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20180322&amp;DB=EPODOC&amp;CC=US&amp;NR=2018084308A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>Lopatecki Jason</creatorcontrib><creatorcontrib>Collison Greg</creatorcontrib><creatorcontrib>Hughes John</creatorcontrib><title>DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION</title><description>The present disclosure relates to a content campaign system that improves the design and implementation of content campaigns. In particular, the content campaign system can receive television viewer information corresponding to television client devices and online activity information corresponding to client computing devices. Further, the content campaign system can identify a correspondence between the television viewer information and the online activity information for individual users and/or households. Based on the correspondence, the content campaign system can automatically generate targeting parameters for audiovisual content campaigns. For example, the content campaign system can recommend audiovisual content (e.g., a television advertisement) to provide to a target audience of users via a television broadcast based on the correlated television viewer information and online activity information of a particular user.</description><subject>ELECTRIC COMMUNICATION TECHNIQUE</subject><subject>ELECTRICITY</subject><subject>PICTORIAL COMMUNICATION, e.g. TELEVISION</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2018</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNqNirEKwkAQBdNYiPoPC9ZCYizSLnebcyHZk2QvYhWCnJVoIP4_RrCwtJrHvFkmo2XHihVgsOw7bsO8jRclUTBYn5CdtBBaFgc1NY4sKFU0l-wFOqYzNcBS-qZG_SgUC14qFgI0yh3r5fdfJ4vbcJ_i5stVsi1JzXEXx2cfp3G4xkd89aHdp1mRFoc8LTDL_6veCTI5YA</recordid><startdate>20180322</startdate><enddate>20180322</enddate><creator>Lopatecki Jason</creator><creator>Collison Greg</creator><creator>Hughes John</creator><scope>EVB</scope></search><sort><creationdate>20180322</creationdate><title>DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION</title><author>Lopatecki Jason ; Collison Greg ; Hughes John</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2018084308A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2018</creationdate><topic>ELECTRIC COMMUNICATION TECHNIQUE</topic><topic>ELECTRICITY</topic><topic>PICTORIAL COMMUNICATION, e.g. TELEVISION</topic><toplevel>online_resources</toplevel><creatorcontrib>Lopatecki Jason</creatorcontrib><creatorcontrib>Collison Greg</creatorcontrib><creatorcontrib>Hughes John</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Lopatecki Jason</au><au>Collison Greg</au><au>Hughes John</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION</title><date>2018-03-22</date><risdate>2018</risdate><abstract>The present disclosure relates to a content campaign system that improves the design and implementation of content campaigns. In particular, the content campaign system can receive television viewer information corresponding to television client devices and online activity information corresponding to client computing devices. Further, the content campaign system can identify a correspondence between the television viewer information and the online activity information for individual users and/or households. Based on the correspondence, the content campaign system can automatically generate targeting parameters for audiovisual content campaigns. For example, the content campaign system can recommend audiovisual content (e.g., a television advertisement) to provide to a target audience of users via a television broadcast based on the correlated television viewer information and online activity information of a particular user.</abstract><oa>free_for_read</oa></addata></record>
fulltext fulltext_linktorsrc
identifier
ispartof
issn
language eng
recordid cdi_epo_espacenet_US2018084308A1
source esp@cenet
subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title DIGITAL AUDIOVISUAL CONTENT CAMPAIGNS USING MERGED TELEVISION VIEWER INFORMATION AND ONLINE ACTIVITY INFORMATION
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-05T14%3A10%3A13IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-epo_EVB&rft_val_fmt=info:ofi/fmt:kev:mtx:patent&rft.genre=patent&rft.au=Lopatecki%20Jason&rft.date=2018-03-22&rft_id=info:doi/&rft_dat=%3Cepo_EVB%3EUS2018084308A1%3C/epo_EVB%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true