GENERATING VIRTUAL MAKEUP PRODUCTS

Techniques are described for generating virtual makeup products. Virtual makeup products, in this context, may include a predefined effect and a configuration for the effect, wherein the predefined effect includes one or more layered visual filters. In an embodiment, a system in accordance with the present disclosure may acquire makeup product definition data based on characteristics of a real-world makeup product from an entity associated with the real-world product such as a designer, manufacturer, or vendor. Using the makeup product definition data, the system may generate a virtual makeup product includes a configuration of a predefined effect based on the acquired product definition data. The generated virtual makeup product is then passed through a process of internal calibration, internal review, and external review to improve the accuracy of the simulation of the real-world makeup product. In some embodiments, external review is performed by an external reviewing entity (e.g., a designer, manufacturer, or vendor) by using a validation application.