ADVERTISEMENT RELEVANCE SCORE USING SOCIAL SIGNALS
An online system, such as a social networking system, displays a plurality of advertisements to users. The system selects an ad to display to a user based on a bidding system. The system receives feedback and user engagement data for an ad to compare the ad to other ads that are targeted to a simila...
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| creator | Eulenstein Max Christian Mihajlovic Nikola Geller Joshua Elliot Chakraborty Tanmoy Morris Cassidy Jake |
| description | An online system, such as a social networking system, displays a plurality of advertisements to users. The system selects an ad to display to a user based on a bidding system. The system receives feedback and user engagement data for an ad to compare the ad to other ads that are targeted to a similar group of users, to generate a relevance score. The relevance score can be provided to an advertiser as a way to quantify the effectiveness of the ad, and it reflects user engagement with the advertisement. In some embodiments, a projected relevance score can be calculated for a prospective advertisement by analyzing the content of the prospective ad prior to receiving user engagement data by comparing the prospective advertisement's content to other ads for which user engagement data does exist. |
| format | Patent |
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The system selects an ad to display to a user based on a bidding system. The system receives feedback and user engagement data for an ad to compare the ad to other ads that are targeted to a similar group of users, to generate a relevance score. The relevance score can be provided to an advertiser as a way to quantify the effectiveness of the ad, and it reflects user engagement with the advertisement. 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In some embodiments, a projected relevance score can be calculated for a prospective advertisement by analyzing the content of the prospective ad prior to receiving user engagement data by comparing the prospective advertisement's content to other ads for which user engagement data does exist.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2017</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZDBydAlzDQrxDHb1dfULUQhy9XENc_RzdlUIdvYPclUIDfb0c1cI9nf2dPRRCPZ093P0CeZhYE1LzClO5YXS3AzKbq4hzh66qQX58anFBYnJqXmpJfGhwUYGhuaGFmYGRpaOhsbEqQIAK64n8w</recordid><startdate>20170629</startdate><enddate>20170629</enddate><creator>Eulenstein Max Christian</creator><creator>Mihajlovic Nikola</creator><creator>Geller Joshua Elliot</creator><creator>Chakraborty Tanmoy</creator><creator>Morris Cassidy Jake</creator><scope>EVB</scope></search><sort><creationdate>20170629</creationdate><title>ADVERTISEMENT RELEVANCE SCORE USING SOCIAL SIGNALS</title><author>Eulenstein Max Christian ; Mihajlovic Nikola ; Geller Joshua Elliot ; Chakraborty Tanmoy ; Morris Cassidy Jake</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2017186029A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2017</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>Eulenstein Max Christian</creatorcontrib><creatorcontrib>Mihajlovic Nikola</creatorcontrib><creatorcontrib>Geller Joshua Elliot</creatorcontrib><creatorcontrib>Chakraborty Tanmoy</creatorcontrib><creatorcontrib>Morris Cassidy Jake</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Eulenstein Max Christian</au><au>Mihajlovic Nikola</au><au>Geller Joshua Elliot</au><au>Chakraborty Tanmoy</au><au>Morris Cassidy Jake</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>ADVERTISEMENT RELEVANCE SCORE USING SOCIAL SIGNALS</title><date>2017-06-29</date><risdate>2017</risdate><abstract>An online system, such as a social networking system, displays a plurality of advertisements to users. 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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | ADVERTISEMENT RELEVANCE SCORE USING SOCIAL SIGNALS |
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