TRACKING INTERACTION WITH SPONSORED AND UNSPONSORED CONTENT

Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include monitoring a first database on which data is stored regarding sponsored content billing and campaign performance monitoring for changes to the data of the first database, the first database partitioned into a plurality of partitions, the advertiser identification uniquely indicating an entity that initiated an advertising campaign on the website, aggregating changes to the data in multiple partitions of the plurality of partitions into a single buffer of a plurality of buffers, updating a plurality of cache tables based on the aggregated changes to the data, the cache tables including hashmaps of campaign-level stats data, content-level stats data, campaign-level performance data of the campaign, and content-level performance data, transferring the data in the cache tables to a second database that stores data regarding billing and content performance monitoring.