SYSTEMS AND METHODS FOR NAVIGATING WITHIN AND BETWEEN WEBSITES

A visitor guidance computing device for navigating a user between digital assets is provided. The visitor guidance computing device includes a processor and a memory. The processor is programmed to receive a request message to view a digital asset, wherein the request includes device data from a requesting user computing device, and to filter digital asset analytics using the device data to determine topics and sub-topics responsive to the device data. The processor is further programmed to store a hierarchical shell in the memory, the hierarchical shell having multiple layers of nodes, each node configured to store data relating to the topics and sub-topics, and to populate the layers with content for display as a guidance tool. The processor is also programmed to provide a widget that causes the guidance tool to be displayed, and to cause the widget and hierarchical shell to be provided with the requested digital asset.