USER WARNINGS FOR CONTENT ITEMS PROJECTED TO UNDERPERFORM

USER WARNINGS FOR CONTENT ITEMS PROJECTED TO UNDERPERFORM

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for user warnings for content items projected to underperform. In one aspect a method includes identifying a first content item for display on a website. The method further includes determining a categ...

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1. Verfasser: Breitenbach Markus
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for user warnings for content items projected to underperform. In one aspect a method includes identifying a first content item for display on a website. The method further includes determining a category of the first content item. The method further includes determining characteristics of the first content item, and identifying other well-performing content items in the category. The method further includes determining characteristics of the other well-performing content items, and contrasting the characteristics of the first content item with the characteristics of the other well-performing content items. In response to these contrasts, a recommendation is provided to a sponsor associated with the content item. The method further includes receiving, from the sponsor, at least one of a command, a replacement content item, or approval of the suggested changes.