Personalizing Advertisements Using Subscription Data

A method for personalizing advertisements using subscription data includes receiving usage data of a user and advertisement parameters for one or more advertisements at data processing hardware. The usage data includes device usage data associated with a user device of the corresponding user and sub...

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Bibliographische Detailangaben
Hauptverfasser:	GLOVER ERIC J, DAI XUEYING
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method for personalizing advertisements using subscription data includes receiving usage data of a user and advertisement parameters for one or more advertisements at data processing hardware. The usage data includes device usage data associated with a user device of the corresponding user and subscription usage data associated with one or more applications installed on the user device. The method further includes determining, using the data processing hardware, whether any of the advertisement parameters are satisfied by the usage data of the user. When an advertisement parameter is satisfied by the usage data of the user, the method includes outputting, from the data processing hardware to the user device of the user, the advertisement corresponding to the satisfied advertisement parameter.