System and Method for Online Advertising

System and Method for Online Advertising

A system, method and non-transitory media containing instructions for managing a next engagement in a system comprising a memory storing a database of collected users' paths to conversion, the system including a processor operatively coupled to the memory to obtain a pattern comprising one or m...

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1. Verfasser: UDASSIN ROY
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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creator UDASSIN ROY
description A system, method and non-transitory media containing instructions for managing a next engagement in a system comprising a memory storing a database of collected users' paths to conversion, the system including a processor operatively coupled to the memory to obtain a pattern comprising one or more interactions, with respect to a user, map the obtained pattern to paths in the database and selecting the paths characterized by a likelihood value fitting a predefined condition, to yield matched paths, select a preferred path from among the matched paths using parameters, and determine an action for the next engagement using business-related criteria, thereby influencing said user to choose a next action corresponding to the selected preferred path.
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title System and Method for Online Advertising
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