RUNTIME EXPANSION OF TARGETING CRITERIA BASED ON USER CHARACTERISTICS

A social networking system selects advertisements for a user based on user characteristics of the user in response to a request to present an advertisement to the user. To increase the number of advertisements eligible for presentation to the user, the social networking system associates the user wi...

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Bibliographische Detailangaben

Hauptverfasser:	ISENBAEV VLADISLAV, ARNOUX BORIS PIERRE, HONG SUE ANN, KIRTI RITURAJ, WU GANG
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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