PERSONALIZATION PLATFORM

A personalization system includes a user events module configured to receive a plurality of user events, each user event of the plurality of user events including one or more of a transactional event and a behavioral event associated with the online user, and a personalization cluster including a plurality of personalization servers, each personalization server of the plurality of personalization servers configured to receive a personalization request from a requesting system, the personalization request including a plurality of intermediate results identified by the requesting system, each intermediate result representing a possible outcome that may be presented by the requesting system to the online user, compute a score for each intermediate result of the plurality of immediate results based at least in part on the plurality of user events, thereby generating a plurality of scores, and return the plurality of scores to the requesting system.