INTEGRATED UTILITY BASED DATA PROCESSING METHODS

A method for processing integrated utility based data includes: obtaining a first integrated utility value according to an association relationship between parameters of a cloud-based media task request and attribute parameters of current cloud-based media resources; allocating the cloud-based media resources according to the first integrated utility value; wherein the association relationship is obtained by calculating: U=ωCRUCRtotal(PCR,RTCR,BCR)+ωCPUCPtotal(PCP,RTCP,BCP), wherein U is the first integrated utility value; and UCRtotal(PCR,RTCR,BCR) uminCR, uminCR is the minimum utility value of the task request; and UCPtotal(PCP,RTCP,BCP) uminCP, uminCP is the minimum utility value of the resources; and ωCR+ωCP=1, ωCR and ωCP are respective weights of a second integrated utility value UCRtotal(PCR,RTCR,BCR) and a third integrated utility value UCPtotal(PCP,RTCP,BCP); wherein the parameters of the task request include adjustment factor PCR, response time RTCR, and bandwidth BCR, and wherein the attribute parameters of the resources include adjustment factor PCP, response time RTCP, and bandwidth BCP. An apparatus for processing integrated utility based data is also provided. In some embodiments, integrated utility based data may be processed to achieve the maximized utility to sufficiently increase satisfaction of cloud users during cloud-based media resource allocation.