SYSTEM AND METHOD FOR INTEGRATING SUPPLEMENTAL CONTENT WITHIN A WEBPAGE

SYSTEM AND METHOD FOR INTEGRATING SUPPLEMENTAL CONTENT WITHIN A WEBPAGE

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of deploying a first arrangement of supplemental content items across one or more ad slots of a...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: SWERDLOW ANDREW, FREDINBURG DAN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of deploying a first arrangement of supplemental content items across one or more ad slots of a webpage, determining one or more interactions in relation to the webpage, processing, with a processor executing code, the one or more interactions to identify a collective distribution of attention across the webpage, generating, based on the collective distribution, one or more additional arrangements of supplemental content items, and deploying at least one of the one or more additional arrangements across the one or more ad slots of the webpage. Other embodiments of the various aspects include corresponding systems, apparatus, and computer program products.