BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE
Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar...
Gespeichert in:
| Hauptverfasser: | , , , , , , , , , , , , |
|---|---|
| Format: | Patent |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext bestellen |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | |
| container_start_page | |
| container_title | |
| container_volume | |
| creator | HALPIN, JR. WILLIAM MARTIN JOHNSON NICHOLAS MARUR VINOD PERCIVAL DANIEL MAGASSY CHATTERJEE SUROJIT TULL ALICE S SHANAHAN DAVID STEINER JEAN FINNE CHRIX ERIC SANAN SHIBANI LIU LU INALA NEIL FELDMAN JONATHAN EZRA |
| description | Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device. |
| format | Patent |
| fullrecord | <record><control><sourceid>epo_EVB</sourceid><recordid>TN_cdi_epo_espacenet_US2014222587A1</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>US2014222587A1</sourcerecordid><originalsourceid>FETCH-epo_espacenet_US2014222587A13</originalsourceid><addsrcrecordid>eNrjZNB38nRRcHTxCg0O8XX1C1EIDnV3dw0O8fT3C1Zwcgx2dVHw91NwcQ3zdHZVCIkMcOVhYE1LzClO5YXS3AzKbq4hzh66qQX58anFBYnJqXmpJfGhwUYGhiZGRkamFuaOhsbEqQIAmk4m4w</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>patent</recordtype></control><display><type>patent</type><title>BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE</title><source>esp@cenet</source><creator>HALPIN, JR. WILLIAM MARTIN ; JOHNSON NICHOLAS ; MARUR VINOD ; PERCIVAL DANIEL MAGASSY ; CHATTERJEE SUROJIT ; TULL ALICE S ; SHANAHAN DAVID ; STEINER JEAN ; FINNE CHRIX ERIC ; SANAN SHIBANI ; LIU LU ; INALA NEIL ; FELDMAN JONATHAN EZRA</creator><creatorcontrib>HALPIN, JR. WILLIAM MARTIN ; JOHNSON NICHOLAS ; MARUR VINOD ; PERCIVAL DANIEL MAGASSY ; CHATTERJEE SUROJIT ; TULL ALICE S ; SHANAHAN DAVID ; STEINER JEAN ; FINNE CHRIX ERIC ; SANAN SHIBANI ; LIU LU ; INALA NEIL ; FELDMAN JONATHAN EZRA</creatorcontrib><description>Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2014</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20140807&DB=EPODOC&CC=US&NR=2014222587A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,776,881,25542,76289</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20140807&DB=EPODOC&CC=US&NR=2014222587A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>HALPIN, JR. WILLIAM MARTIN</creatorcontrib><creatorcontrib>JOHNSON NICHOLAS</creatorcontrib><creatorcontrib>MARUR VINOD</creatorcontrib><creatorcontrib>PERCIVAL DANIEL MAGASSY</creatorcontrib><creatorcontrib>CHATTERJEE SUROJIT</creatorcontrib><creatorcontrib>TULL ALICE S</creatorcontrib><creatorcontrib>SHANAHAN DAVID</creatorcontrib><creatorcontrib>STEINER JEAN</creatorcontrib><creatorcontrib>FINNE CHRIX ERIC</creatorcontrib><creatorcontrib>SANAN SHIBANI</creatorcontrib><creatorcontrib>LIU LU</creatorcontrib><creatorcontrib>INALA NEIL</creatorcontrib><creatorcontrib>FELDMAN JONATHAN EZRA</creatorcontrib><title>BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE</title><description>Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2014</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZNB38nRRcHTxCg0O8XX1C1EIDnV3dw0O8fT3C1Zwcgx2dVHw91NwcQ3zdHZVCIkMcOVhYE1LzClO5YXS3AzKbq4hzh66qQX58anFBYnJqXmpJfGhwUYGhiZGRkamFuaOhsbEqQIAmk4m4w</recordid><startdate>20140807</startdate><enddate>20140807</enddate><creator>HALPIN, JR. WILLIAM MARTIN</creator><creator>JOHNSON NICHOLAS</creator><creator>MARUR VINOD</creator><creator>PERCIVAL DANIEL MAGASSY</creator><creator>CHATTERJEE SUROJIT</creator><creator>TULL ALICE S</creator><creator>SHANAHAN DAVID</creator><creator>STEINER JEAN</creator><creator>FINNE CHRIX ERIC</creator><creator>SANAN SHIBANI</creator><creator>LIU LU</creator><creator>INALA NEIL</creator><creator>FELDMAN JONATHAN EZRA</creator><scope>EVB</scope></search><sort><creationdate>20140807</creationdate><title>BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE</title><author>HALPIN, JR. WILLIAM MARTIN ; JOHNSON NICHOLAS ; MARUR VINOD ; PERCIVAL DANIEL MAGASSY ; CHATTERJEE SUROJIT ; TULL ALICE S ; SHANAHAN DAVID ; STEINER JEAN ; FINNE CHRIX ERIC ; SANAN SHIBANI ; LIU LU ; INALA NEIL ; FELDMAN JONATHAN EZRA</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2014222587A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2014</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>HALPIN, JR. WILLIAM MARTIN</creatorcontrib><creatorcontrib>JOHNSON NICHOLAS</creatorcontrib><creatorcontrib>MARUR VINOD</creatorcontrib><creatorcontrib>PERCIVAL DANIEL MAGASSY</creatorcontrib><creatorcontrib>CHATTERJEE SUROJIT</creatorcontrib><creatorcontrib>TULL ALICE S</creatorcontrib><creatorcontrib>SHANAHAN DAVID</creatorcontrib><creatorcontrib>STEINER JEAN</creatorcontrib><creatorcontrib>FINNE CHRIX ERIC</creatorcontrib><creatorcontrib>SANAN SHIBANI</creatorcontrib><creatorcontrib>LIU LU</creatorcontrib><creatorcontrib>INALA NEIL</creatorcontrib><creatorcontrib>FELDMAN JONATHAN EZRA</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>HALPIN, JR. WILLIAM MARTIN</au><au>JOHNSON NICHOLAS</au><au>MARUR VINOD</au><au>PERCIVAL DANIEL MAGASSY</au><au>CHATTERJEE SUROJIT</au><au>TULL ALICE S</au><au>SHANAHAN DAVID</au><au>STEINER JEAN</au><au>FINNE CHRIX ERIC</au><au>SANAN SHIBANI</au><au>LIU LU</au><au>INALA NEIL</au><au>FELDMAN JONATHAN EZRA</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE</title><date>2014-08-07</date><risdate>2014</risdate><abstract>Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.</abstract><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext_linktorsrc |
| identifier | |
| ispartof | |
| issn | |
| language | eng |
| recordid | cdi_epo_espacenet_US2014222587A1 |
| source | esp@cenet |
| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-04T07%3A29%3A08IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-epo_EVB&rft_val_fmt=info:ofi/fmt:kev:mtx:patent&rft.genre=patent&rft.au=HALPIN,%20JR.%20WILLIAM%20MARTIN&rft.date=2014-08-07&rft_id=info:doi/&rft_dat=%3Cepo_EVB%3EUS2014222587A1%3C/epo_EVB%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true |