Third-Party Sourcing Advertisements From A Social Networking System

A social networking system selects advertisements for presentation to its users on third-party websites. The social networking system receives a request for content from a widget or plug-in on the third-party website and provides content including one or more advertisements for presentation along wi...

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1. Verfasser: MATHUR NIPUN
Format: Patent
Sprache:eng
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Zusammenfassung:A social networking system selects advertisements for presentation to its users on third-party websites. The social networking system receives a request for content from a widget or plug-in on the third-party website and provides content including one or more advertisements for presentation along with content from the third-party website. The third-party website may use revenue generated from users accessing advertisements presented via the social networking system to supplement or eliminate revenue from typical banner ads.