System and Method for Personalized Snippet Generation

System and Method for Personalized Snippet Generation

A method of producing search results is disclosed. The method comprises, at a computerized search engine system distinct from a client system: receiving a search request associated with a user from the client system, the search request having one or more search terms; obtaining a user profile corres...

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Hauptverfasser: HAVELIWALA TAHER H, KAMVAR SEPANDAR D
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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creator HAVELIWALA TAHER H
KAMVAR SEPANDAR D
description A method of producing search results is disclosed. The method comprises, at a computerized search engine system distinct from a client system: receiving a search request associated with a user from the client system, the search request having one or more search terms; obtaining a user profile corresponding to the user, where the user profile is generated based in part on the user's prior computing activities, comprising one or more of browsing, searching, and messaging; obtaining search results for the search request; generating a personalized snippet for at least one of the search results in accordance with the obtained user profile, the snippet comprising a text portion of the search result chosen based on at least one or more search terms and one or more terms of the obtained user profile; and transmitting the search results and personalized snippet to the client system for display.
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subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
title System and Method for Personalized Snippet Generation
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