SYSTEM AND METHOD TO PROTECT USER PRIVACY IN MULTIMEDIA UPLOADED TO INTERNET SITES

A system and method for protecting user privacy in multimedia uploaded to Internet sites. Briefly stated, the method includes receiving, by a server hosting an Internet privacy protection service, a media item of a subscriber of the service from a social networking service. The media item is encrypted using Digital Rights Management techniques. Policy determining who can view the media item is generated. The encrypted media item is securely stored in a cloud storage network. Storage information, including a URL of the secure storage location for the encrypted media item, is received by the Internet privacy protection service from the cloud storage network. The Internet privacy protection service generates a proxy image by encoding the URL into the proxy image using a bar code. The Internet privacy protection service uploads the proxy image to the subscriber's social networking service account on the social networking service.