SYSTEM AND METHOD OF MATCHING CONTENT ITEMS AND CONSUMERS

A matching between content items and consumers is discloses. More particularly, items and consumers are matched using a matching approach that uses capacity constraints associated with each consumer, capacity constraints associated with each item, and relationship weights, each relationship weight representing a similarity between a consumer and an item. Edges representing the relationships between consumers and items can be selected using an iterative selection that includes a matching approach that permits capacity constraints. Alternatively, edges can be selected using an iterative approach that allows a solution to be identified prior to completion of the selection processing.