METHOD FOR PERSONALIZING MESSAGES DELIVERED TO A COMMUNICATION TERMINAL THAT PRESERVES THE PRIVACY OF THE RECIPIENT OF THE MESSAGE

A method for enhancing the privacy of recipients of personalizing text messages such as advertisements delivered to communication terminals such as cellular telephones. A common carrier such as a cellular telephone service provider gathers personal information from a subscriber at the time the subsc...

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1. Verfasser: TREVATHAN MATTHEW BUNKLEY
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creator TREVATHAN MATTHEW BUNKLEY
description A method for enhancing the privacy of recipients of personalizing text messages such as advertisements delivered to communication terminals such as cellular telephones. A common carrier such as a cellular telephone service provider gathers personal information from a subscriber at the time the subscriber signs on for service and receives a communication terminal. The carrier loads the terminal with a table that assigns variables to elements of personal information. The carrier accepts messages such as advertisements for distribution to subscribers. These messages use the variables that the carrier has loaded into the subscribers' terminals. When such a message is received, a subscriber's terminal replaces the variables with the elements of personal information by referring to the table.
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language eng
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
WIRELESS COMMUNICATIONS NETWORKS
title METHOD FOR PERSONALIZING MESSAGES DELIVERED TO A COMMUNICATION TERMINAL THAT PRESERVES THE PRIVACY OF THE RECIPIENT OF THE MESSAGE
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