METHODS AND SYSTEMS FOR USE IN INCORPORATING TARGETED ADVERTISING INTO MULTIMEDIA CONTENT STREAMS

Some embodiments provide methods, systems and apparatuses for use in distributing multimedia content. Some of these methods comprise: receiving a substantially live media stream comprising visual multimedia content and a playlist file that defines the playback of the visual multimedia content; ident...

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Bibliographische Detailangaben
Hauptverfasser:	AGNIHOTRI TANMAY, ASAM ARAVIND
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Some embodiments provide methods, systems and apparatuses for use in distributing multimedia content. Some of these methods comprise: receiving a substantially live media stream comprising visual multimedia content and a playlist file that defines the playback of the visual multimedia content; identifying, within the media stream, a first advertisement content; identifying a source location identifier corresponding to a segment of the first advertisement content; identifying a replacement advertisement content; identifying a source location identifier corresponding to a segment of the replacement advertisement content; modifying the playlist file replacing the source location identifier corresponding to the segment of the first advertisement content with the source location identifier corresponding to the segment of the replacement advertisement content; and communicating, in substantially real time, the modified playlist file over the Internet to a remote CE device.