PLACEMENT OF SEARCH RESULTS USING USER INTENT

Technologies are described herein for placing search results on a search engine results page (SERP). A query may be received. The query may be transmitted to a plurality of search result providers. A first set of search results and a second set of search results may be received from the search resul...

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Hauptverfasser: GILAD-BACHRACH RAN, MCDONALD KIERAN RICHARD, AHARI SANAZ, MALHOTRA NIPOON, AGRAWAL NITIN
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creator GILAD-BACHRACH RAN
MCDONALD KIERAN RICHARD
AHARI SANAZ
MALHOTRA NIPOON
AGRAWAL NITIN
description Technologies are described herein for placing search results on a search engine results page (SERP). A query may be received. The query may be transmitted to a plurality of search result providers. A first set of search results and a second set of search results may be received from the search result providers. Intent features may be extracted from the first set of search results. User intent of the second set of search results may be inferred based on the extracted intent features. The first set of search results and the second set of search results may be ranked based on the inferred user intent. The SERP may be rendered according to the ranked first set and second set of search results.
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subjects CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
title PLACEMENT OF SEARCH RESULTS USING USER INTENT
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