SYSTEM AND METHOD TO MEASURE THE EFFECTIVENESS OF CLICK TO CALL ADVERTISEMENT

SYSTEM AND METHOD TO MEASURE THE EFFECTIVENESS OF CLICK TO CALL ADVERTISEMENT

Provided is a method and system for measuring the effectiveness of click to call advertisements or for gathering information from calls made using a click to call service. An agent residing on a user's mobile device monitors communications initiated through click to call advertisements on a mob...

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Hauptverfasser: GUNTON WILLIAM JOHN, PROULX DAVID RENE, PREISS BRUNO RICHARD
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TELEPHONIC COMMUNICATION
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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creator GUNTON WILLIAM JOHN
PROULX DAVID RENE
PREISS BRUNO RICHARD
description Provided is a method and system for measuring the effectiveness of click to call advertisements or for gathering information from calls made using a click to call service. An agent residing on a user's mobile device monitors communications initiated through click to call advertisements on a mobile device. This agent logs the information gathered from the monitored communications. This information may then be communicated to a remote server. The remote server receives similar logged information from other mobile devices. This collected information can then be used to target or improve targeting of advertisements. The logged information from a plurality of mobile devices for a particular advertised click to call service may be sent to the provider of that service. The provider may then use that information to better target their advertisements or to measure the success of certain click to call advertisements.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TELEPHONIC COMMUNICATION
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
title SYSTEM AND METHOD TO MEASURE THE EFFECTIVENESS OF CLICK TO CALL ADVERTISEMENT
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