Feature-Based Method and System for Cold-Start Recommendation of Online Ads

A method and a system are provided for recommending an ad (e.g., item) for a user. In one example, the system constructs one or more user profiles. Each user profile is represented by a user feature set including user attributes. The system constructs one or more item profiles. Each item profile is...

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Hauptverfasser:	CHU WEI, PARK SEUNG-TAEK
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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creator	CHU WEI PARK SEUNG-TAEK
description	A method and a system are provided for recommending an ad (e.g., item) for a user. In one example, the system constructs one or more user profiles. Each user profile is represented by a user feature set including user attributes. The system constructs one or more item profiles. Each item profile is represented by an item feature set including item attributes. The system receives historical item ratings given by one or more users. The system then generates one or more preference scores by modeling at least one relationship among the user profiles, the item profiles and the historical item ratings.
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subjects	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title	Feature-Based Method and System for Cold-Start Recommendation of Online Ads
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