ADVERTISEMENT COORDINATION

A system is disclosed for serving advertisements to a user of a client device. Based on a user requesting to view an email message in their inbox, the system provides the email message to the user. At least one header field in the header portion of the email message is scanned and data is extracted...

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Hauptverfasser: BARLIN DAVID S, SCHACKWITZ MICHAEL D, KUNZ MICHAEL C, BON JOOST, HOLDSWORTH BRIAN D
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Sprache:eng
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creator BARLIN DAVID S
SCHACKWITZ MICHAEL D
KUNZ MICHAEL C
BON JOOST
HOLDSWORTH BRIAN D
description A system is disclosed for serving advertisements to a user of a client device. Based on a user requesting to view an email message in their inbox, the system provides the email message to the user. At least one header field in the header portion of the email message is scanned and data is extracted from at least one header field. The extracted data is delivered to an advertising server, which selects an advertisement that is relevant to the extracted data and delivers the relevant advertisement back to the system. The relevant advertisement is delivered to the user.
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recordid cdi_epo_espacenet_US2010274628A1
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title ADVERTISEMENT COORDINATION
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