Method and Apparatus for Providing Sponsored Search Ads for an Esoteric Web Search Query

A method and apparatus are included for providing sponsored search ads for an esoteric Web search query. In one example, the method includes receiving search results and a request for placement of sponsored ads onto a search results page, retrieving bidder term vectors associated with every search r...

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Bibliographische Detailangaben
1. Verfasser: MAKEEV EVGENIY
Format: Patent
Sprache:eng
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