TRACKING RESPONSE TO ADVERTISEMENTS

Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is receive...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: TAYLOR ISAAC, SPINNELL SPENCER, HASHIM SMITA, CRUCIAN NICOLAE, DUNN RYAN
Format: Patent
Sprache:eng
Schlagworte:
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue
container_start_page
container_title
container_volume
creator TAYLOR ISAAC
SPINNELL SPENCER
HASHIM SMITA
CRUCIAN NICOLAE
DUNN RYAN
description Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.
format Patent
fullrecord <record><control><sourceid>epo_EVB</sourceid><recordid>TN_cdi_epo_espacenet_US2009157511A1</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>US2009157511A1</sourcerecordid><originalsourceid>FETCH-epo_espacenet_US2009157511A13</originalsourceid><addsrcrecordid>eNrjZFAOCXJ09vb0c1cIcg0O8PcLdlUI8VdwdAlzDQrxDHb1dfULCeZhYE1LzClO5YXS3AzKbq4hzh66qQX58anFBYnJqXmpJfGhwUYGBpaGpuamhoaOhsbEqQIAAxcj7w</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>patent</recordtype></control><display><type>patent</type><title>TRACKING RESPONSE TO ADVERTISEMENTS</title><source>esp@cenet</source><creator>TAYLOR ISAAC ; SPINNELL SPENCER ; HASHIM SMITA ; CRUCIAN NICOLAE ; DUNN RYAN</creator><creatorcontrib>TAYLOR ISAAC ; SPINNELL SPENCER ; HASHIM SMITA ; CRUCIAN NICOLAE ; DUNN RYAN</creatorcontrib><description>Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2009</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20090618&amp;DB=EPODOC&amp;CC=US&amp;NR=2009157511A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&amp;date=20090618&amp;DB=EPODOC&amp;CC=US&amp;NR=2009157511A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>TAYLOR ISAAC</creatorcontrib><creatorcontrib>SPINNELL SPENCER</creatorcontrib><creatorcontrib>HASHIM SMITA</creatorcontrib><creatorcontrib>CRUCIAN NICOLAE</creatorcontrib><creatorcontrib>DUNN RYAN</creatorcontrib><title>TRACKING RESPONSE TO ADVERTISEMENTS</title><description>Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2009</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZFAOCXJ09vb0c1cIcg0O8PcLdlUI8VdwdAlzDQrxDHb1dfULCeZhYE1LzClO5YXS3AzKbq4hzh66qQX58anFBYnJqXmpJfGhwUYGBpaGpuamhoaOhsbEqQIAAxcj7w</recordid><startdate>20090618</startdate><enddate>20090618</enddate><creator>TAYLOR ISAAC</creator><creator>SPINNELL SPENCER</creator><creator>HASHIM SMITA</creator><creator>CRUCIAN NICOLAE</creator><creator>DUNN RYAN</creator><scope>EVB</scope></search><sort><creationdate>20090618</creationdate><title>TRACKING RESPONSE TO ADVERTISEMENTS</title><author>TAYLOR ISAAC ; SPINNELL SPENCER ; HASHIM SMITA ; CRUCIAN NICOLAE ; DUNN RYAN</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2009157511A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2009</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>TAYLOR ISAAC</creatorcontrib><creatorcontrib>SPINNELL SPENCER</creatorcontrib><creatorcontrib>HASHIM SMITA</creatorcontrib><creatorcontrib>CRUCIAN NICOLAE</creatorcontrib><creatorcontrib>DUNN RYAN</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>TAYLOR ISAAC</au><au>SPINNELL SPENCER</au><au>HASHIM SMITA</au><au>CRUCIAN NICOLAE</au><au>DUNN RYAN</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>TRACKING RESPONSE TO ADVERTISEMENTS</title><date>2009-06-18</date><risdate>2009</risdate><abstract>Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.</abstract><oa>free_for_read</oa></addata></record>
fulltext fulltext_linktorsrc
identifier
ispartof
issn
language eng
recordid cdi_epo_espacenet_US2009157511A1
source esp@cenet
subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title TRACKING RESPONSE TO ADVERTISEMENTS
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-07T06%3A39%3A37IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-epo_EVB&rft_val_fmt=info:ofi/fmt:kev:mtx:patent&rft.genre=patent&rft.au=TAYLOR%20ISAAC&rft.date=2009-06-18&rft_id=info:doi/&rft_dat=%3Cepo_EVB%3EUS2009157511A1%3C/epo_EVB%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true