On-Demand SMS-Based Traffic Reporting

An SMS message can be received from a requesting device displaying a digital image of a region of interest that requests a traffic update, characterizes a region of interest and identifying a communications service provider associated with the requesting device. Thereafter, traffic information can be collected for the traffic region of interest. Once that traffic information is collected, a plurality of SMS messages can be sent that contain the traffic information to the requesting device via an SMS gateway associated with the communications service provider to enable a plurality of traffic designation points overlaid on the digital image of the region of interest to be displayed with the traffic information. Related systems, apparatus, methods, and/or articles are also described.